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Marketing Metrics Your Bookkeeper Will Love (And You Should Too)

  • Jul 30
  • 1 min read

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Marketers often focus on reach, likes, and impressions. But your bookkeeper (and bottom line) cares more about revenue, profit, and return. This blog breaks down marketing metrics that both teams can use.


Top Metrics That Bridge Marketing and Finance

  • Customer Acquisition Cost (CAC): Total marketing spend ÷ number of new customers.

  • Return on Ad Spend (ROAS): Revenue generated from ads ÷ cost of ads.

  • Lifetime Value (LTV): How much a customer is likely to spend over time.


Why These Metrics Matter

  • They’re grounded in real revenue, not vanity metrics.

  • They help budget smarter and reduce waste.

  • They support business decisions that are both creative and strategic.


Tools to Use

  • Google Analytics for traffic and conversions

  • QuickBooks or Xero for expense tracking

  • Excel/Google Sheets for simple dashboard reporting


Marketing becomes truly powerful when it’s measured like a business function. Speak your bookkeeper’s language, and you’ll unlock a whole new level of strategic success.

 
 
 

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